Q1. Which of the following correctly lists three core elements of the StoryBrand SB7 framework that must be clear on your homepage hero section?
Q2. Explain how clarifying your external message using the Brandscript can transform company culture. Give two specific internal changes you would expect to see.
Q3. Which quick website 'stop the leak' tactic has the highest immediate impact on visitor understanding?
Q4. Practical task: Given this short Brandscript summary, draft a homepage headline and subheadline.
Brandscript summary: "Small law firms overwhelmed by client intake and time-consuming admin. We provide an intake automation toolkit that reduces intake time by 70% so firms spend more time advising clients and less on paperwork."
Q5. What is the primary goal of a lead magnet and the first email in an SB7-based email sequence?
Q6. List the key components of an implementation roadmap for applying a completed Brandscript. Include at least four components and briefly describe why each matters.
Q7. When doing structured peer feedback on a Brandscript, which practice is NOT recommended?
Q8. Practical task: Outline a three-email nurture sequence for a lead magnet titled '5 Steps to Faster Client Intake.' For each email include: objective, one-sentence subject line, main SB7 element to emphasize, and a clear call to action.
Q9. Which opening line best follows SB7 principles when starting a sales or presentation script with a prospective customer?
Q10. Which set of metrics gives the most direct insight into whether your clarified message is improving website and email conversions?